Empowering Artisan Chocolatiers and Bakers, One Sweet Dream at a Time
Sweet Farewell and Fond Memories
The journey began during the last days of my school when everyone was excitedly carrying report cards and saying farewell. Meanwhile, I fondly remembered the days when I used to save money from my travel fare to buy chocolates and toffees, which I would then distribute among my friends at school. Together, we would start the day with those sweet, chocolaty treats.
A Global Chocolate Vision
As I stepped into college life, I began to miss that personal touch and connection with my school friends. I yearned to find a way to re-establish that bond and cherish those sweet memories, even with my friends miles away. My initial thought was to build a platform where a diverse range of chocolates from all over the world would be available for delivery anywhere. The aim was to offer my friends, and others, an array of chocolates with no limitations, unrestricted by distance.
The Spark of Uniqueness
However, during my research, I discovered that this idea wasn’t entirely unique, as there were already many platforms doing the same thing, albeit not widely known. I knew I had to find a niche, something unexplored by others, to make my venture stand out. In my quest for that core idea, I met my uncle, who was in the e-waste recycling business. He suggested that instead of focusing on branded chocolates, I should consider selling handmade chocolates made by talented individuals working from home. This sparked the idea of creating a platform for home-based chocolatiers and bakers.
A Dream Partnership
Around the same time, I was introduced to my co-founder, Ayush, through a mutual friend. Both of us had a business mindset and were eager to explore the world of entrepreneurship. We embarked on the journey of building a platform for home-based chocolatiers and bakers. Initially, we planned to sell their chocolates without revealing their identities. I personally met many chocolatiers in Delhi and NCR, proposing our business idea. While many agreed to sell their chocolates anonymously, some were hesitant, wanting to maintain their brand’s recognition. This experience taught me that every brand, whether big or small, carries dreams and aspirations behind it. Moreover, selling chocolates without their brand name or packaging posed logistical challenges for us as well, leading us to reevaluate our approach.
Enduring Trials of the Pandemic
During the challenging times of the COVID-19 pandemic, my family faced financial struggles, making it difficult for us to continue the business. To support my family, I worked at Domino’s nearby for two months as a cashier. Afterward, I managed to secure an internship in the drone industry, despite it being a financially risky decision. However, I knew that gaining exposure to the market and honing my skills were essential steps towards success.
Team Dynamics and Evolution
Throughout this journey, our team faced numerous changes, ups, and downs. Initially, I presented my idea to friends, and a few of them joined to help me get started. Over time, the team dynamics shifted, and by August 15, 2022, a new team composed of Rhythm, Priya, Tarun, Ayush, and myself was formed. However, as our final year of engineering approached, some team members left to focus on job placements, leaving Ayush and me as the core members.
The Path to Registration and Beyond
Despite the challenges and uncertainties, Ayush and I remained steadfast in our dream to build this platform. We immersed ourselves in learning about the chocolate industry, chocolatiers, bakers, e-commerce, legal entities, and more. Finally, on January 3, 2023, we registered our company and built our website. This was a defining moment for us as we started working on a solid business model, which we finalized on August 15, 2022, with continuous improvements. Since then, we have come a long way, with a fully functional website, streamlined order processes, and all the necessary legal procedures in place.
Fulfilling Hearts and Gifting Dreams
As a founder, I now feel a deep responsibility to take this platform to every household where skilled women are making chocolates, cakes, and other bakery products. I want to provide them with a platform and an identity for their brands. Moreover, I realized during the pandemic that having an additional source of income in every household is essential for emergencies. Therefore, our mission at rhlayCo is not only to empower women but also to bring these unique and personalized products to the people, fulfilling their gifting needs and conveying their emotions to their loved ones in the most heartfelt way possible.